Sell at farmers markets for higher margins

Farmers markets let you sell directly to consumers at full retail prices, typically $3-5 per ounce or $4-8 per clamshell. They also build brand awareness and create a customer base for potential subscription or delivery models.

Getting Started

1. Contact your local farmers market for vendor applications and fees ($20-50/week typical)
2. Prepare attractive packaging — clear clamshells that show the vibrant greens
3. Offer free samples — people who taste microgreens almost always buy
4. Bring 5-8 varieties for visual variety on your table
5. Create simple signage explaining what microgreens are and how to use them

Tips

• Saturday morning markets typically have the highest foot traffic
• Offer a "variety pack" with 3 different types — this outsells single varieties
• Bring recipe cards — customers who know how to use microgreens become repeat buyers
• Most vendors report selling $200-600 per market day once established